Medical and recreational cannabis are carefully regulated in the states where it is legal. However, there are no set standards or tests required for CBD products. More consumers are concerned about whether CBD products contain the concentration that is promised and that they are safe to consume. As a result, product developers are coming to Atlantic Test Labs in greater numbers to have their products tested even though it is not legally required. They want to give their buyers the confidence that only a highly reputable test lab can provide. In response, ATL developed a “100% Quality Verified” logo that manufacturers can apply to their labeling and promotions.
Atlantic Test Labs also offers QR codes that link directly to test results. Manufacturers add the QR code to their packaging and sales
materials so buyers can review the product’s test results at the point of sale. If you are creating hemp / CBD products and you spend the time and money for proper testing, you should definitely get full credit for it by making it part of your marketing. This level of transparency goes a long way to building a brand that customers know they can trust.